About Us
We believe every employee deserves to feel celebrated.
Cake in the Loop started because someone forgot a birthday. We made sure it never happens again.
Our Story
Born from a missed birthday.
Sarah Chen spent six years leading people teams at fast-growing startups. She cared deeply about culture — but no matter how many calendar reminders she set, employee birthdays kept slipping through the cracks. One week it was a missed Slack message; the next, a forgotten cake order that never got placed.
The problem wasn't effort. It was that manual processes simply don't scale. As her companies grew from 30 to 300 people, the surface area of "moments that matter" expanded faster than any spreadsheet could track.
So she built the system she always wished existed: a fully automated, white-labeled birthday cake delivery service that connects directly to your HRIS. Cakes go out directly to your workplace under your company's name. You get the credit — without lifting a finger.
Today, Cake in the Loop serves hundreds of companies — from 10-person startups to Fortune 500 teams — making sure every employee feels seen on their special day.
What We Stand For
Our Values
Privacy First
We deliver all birthday and anniversary treats directly to your corporate office. Employees never need to share their private home addresses with the company.
White-Labeled
Recipients see your company name, your brand, and your message on every delivery. Cake in the Loop stays invisible — the credit goes entirely to you.
Zero Effort
Connect your HRIS once, set your preferences, and every birthday and work anniversary triggers automatically. No recurring to-do lists. No manual orders.
The Team
The people behind every cake.
Sarah Chen
CEO
Former VP of People at three hyper-growth startups. Built Cake in the Loop after one too many missed birthday moments.
Marcus Rodriguez
Head of Operations
Logistics veteran who once coordinated same-day delivery across 14 cities. Now he does it with cake.
Priya Patel
Head of Partnerships
Built the bakery network from 3 partners to 200+. She personally taste-tests every new vendor.
James Kim
Head of Technology
Ex-Stripe engineer who believes that automating the small moments of care is the highest use of engineering.
Join Us
Ready to celebrate your team?
Set it up in minutes. Connect your HRIS, invite your team, and let Cake in the Loop handle every birthday from here on out.
Get started — it's free →